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10 Million Journey

Oct 28, 2022

Michael R. Lorenti Jr. is the co-founder and Managing Director of Bali-based natural skincare brand Sensatia Botanicals, he has been keeping tabs on a lot of new products and a big new factory, not to mention a succession of store openings outside the island.

Sensatia Botanicals started in 2000 in the small fishing village of Jasri in Karangasem, East Bali. Back then, the New York-born entrepreneur was working with three employees to make coconut soap. His “feel-good company” is unusual, to say the least: a village-based profit-sharing venture “dedicated to [Bali’s] fine, natural products, local people and rich culture”. 


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Today we will be learning how to build and grow a company with the help of locals.

Book Recommendations from Michael:

 Best David Attenborough documentaries:



Connect with Michael:

 Company website:




Want to sit down with Anatoly 1 on 1?

Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here:




Product Development:

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Fiverr -  I hire my 3dMockup person and images label designer here on Fiverr -

Upwork - I hire people long term on Upwork - - for creating SOP’s, I record everything on Loom and give to my VA’s - to track historical data such as prices


ANATOLY’s  3 Favorite  Business Books:

  1. DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs -
  2. 4 hours work week by Tim Ferriss - This book changed my life and made me become an entrepreneur -
  3. The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling -


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