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10 Million Journey

Dec 30, 2021

Today, we have a traditional 10 MJ Christmas Roundtable with some familiar faces and some new ones.

We have my good friend and founder of Product Launcher John Guenther, Eric Lott, who is an amazon seller mostly doing wholesale, he shared an incredible story moving from teacher to 7-figure amazon seller, that you can find on the podcast, Vanessa Hung top expert for Amazon’s unsexy tasks such as dealing with flat files, getting accounts unsuspended, etc and John Cavendish is the CEO of Seller Candy, which is the Expert Amazon Operations arm of an Amazon business.

Today, we are going to talk about 2021, what happened with our business, with our lives, and with Amazon.

Link from the episode: 

  • Vanessa

Farnam Street -


Books recommended:


  • John Guenther


“Principles For Dealing With The Changing World Order: Why Nations Succeed And Fail” by Ray Dalio -

“The 1% Rule: How To Fall In Love With The Process And Achieve Your Wildest Dreams” by Tommy Baker -

  • Eric Lott

“Breaking The Habit Of Being Yourself: How To Lose Your Mind And Create A New One” by Joe Dispenza -

“The Storyteller: Tales Of Life And Music” by Dave Grohl -

  • Vanessa Hung

“The Almanack of Naval Ravikant: A Guide To Wealth And Happiness” by Eric Jorgenson -

“Traction: Get A Grip On Your Business” by Gino Wickman -

“Think Again: The Power Of Knowing What You Don’t Know” by Adam Grant -'t-Know?tag=10mj-20

  • John Cavendish

“The Surrender Experiment: My Journey Into Life’s Perfection” by Michael Singer -

“Autobiography Of A Yogi (Self-Realization Fellowship) by Paramahansa Yogananda -

“The Fourth Turning: An American Prophecy” by William Strauss -

  • Anatoly

“Eat A Peach: A Memoir” by David Chang -

“The Untethered Soul: The Journey Beyond Yourself” by Michael Singer -

“Start With Why: How Great Leaders Inspire Everyone To Take Action” by Simon Sinek -


Connect with guests:

  • John G.

LinkedIn -

Instagram -

Facebook -

Company Website:

Product Launcher -


  • Eric


Instagram -

Facebook -

  • Vanessa

LinkedIn -

Facebook -

Instagram -

Blogs -

Company Website and Social Media:

Online Seller Solutions -

Instagram -

  • John C.





Company Website and Social Media:

Seller Candy - 






Want to sit down with Anatoly 1 on 1 ?

Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here - 




Product Development:

Helim10 - I use it for  Product Research, Keyword tracking and Listing Optimization . 

SPECIAL DEAL: Get 50% your first month or 10% every month: 

Pickfu - I use it for split testing all of my products and for validation ideas . 

SPECIAL DEAL: First split test 50% 0ff



Trademark Angels - For all my trademarking needs. 

SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.



Fiverr -  I hire my 3dMockup person and images label designer here on Fiverr -

Upwork - I hire people long term on Upwork - - for creating SOP’s, I record everything on Loom and give to my VA’s - to track historical data such as prices


ANATOLY’s  3 Favorite  Business Books:

  1. DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs -
  2. 4 hours work week by Tim Ferriss  - This book changed my life and made my become an entrepreneur -
  3. The Greatest Salesman In The World  by Og Mandino - Old book but it goes to the core of selling - 


DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float


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