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10 Million Journey

Jun 17, 2021

My guest today is Yoni Kozminski. Yoni is CEO and Founder of Escala which is an ecommerce improvement agency and MultiplyMii which is a white-glove ecommerce staffing agency. I will put links to both down below.

Since January 2020, MultiplyMii & Escala have grown from a team of 4 to over 130 people on payroll supporting more than 75 businesses that are responsible for more than 500M+ in annual revenue.

Yoni has spent a decade in digital marketing & creative advertising globally including places like Australia, Los Angeles, and Tel Aviv developing a digital strategy for the likes of Mercedez- Benz, Mastercard, Sony, Medtronic, and many 8-figure eCommerce brands. In 2018 Yoni expanded an eCommerce/Amazon business from $2 million to $5 million in 12 months that was sold in 2019. A key driver was the ability to build a fluid process, as well as a team of incredibly talented individuals in the Philippines. 

Today we are going to talk about scaling Amazon businesses and Building great teams.

Links from the episode:

Clubhouse  -

Exit DNA by Mac Lackey - Entrepreneurship course -

Two Year Financial Plan Tool for Amazon built by Yoni -

Books Yoni Recommend: 

“Seven Habits of Highly Effective People” by Stephen R. Covey -

“Traction: Get a Grip on Your Business” by Gino Wickman -

“Good to Great” by Jim Collins -

“Multipliers” by Liz Wiseman -

Books that I Recommend:

“E-myth Enterprise” by Michael E. Gerber  -

“Rocket Fuel” by Mike "C-Roc" Ciorrocco -

Connect with Yoni:





Email Addresses: or


Escala -

MultiplyMii -

Want to sit down with Anatoly 1 on 1 ?

Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here - 


Product Development:

Helim10 - I use it for  Product Research, Keyword tracking and Listing Optimization .

SPECIAL DEAL: Get 50% your first month or 10% every month: 

Pickfu - I use it for split testing all of my products and for validation ideas .

SPECIAL DEAL: First split test 50% 0ff


Trademark Angels - For all my trademarking needs. 

SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.


Fiverr -  I hire my 3dMockup person and images label designer here on Fiverr -

Upwork - I hire people long term on Upwork - - for creating SOP’s, I record everything on Loom and give to my VA’s - to track historical data such as prices

ANATOLY’s  3 Favorite  Business Books:

  1. DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs -
  2. 4 hours work week by Tim Ferriss  - This book changed my life and made my become an entrepreneur -
  3. The Greatest Salesman In The World  by Og Mandino - Old book but it goes to the core of selling - 

DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float

Have questions ? Go to

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