Preview Mode Links will not work in preview mode

10 Million Journey

Jun 1, 2023

My guest today is Florian Holm.  He is the Founder & CEO Stilt Studios. Stilt Studios is a prefab building manufacturing company, a full stack manufacturer – designing, manufacturing and setting up it’s products, founded in 2019. 

He is also the Founder of Grün where he seeks to innovative practices to enhance nature more than impacting it by building with Treehouses and studios elevated off the ground, making use of spectacular vistas and natural cooling, while using natural building materials and operating with solar power and sustainable water cycles.

Florian has also made his name at Lazada.  He was first Head of vendor Management in Thailand in 2014, then Chief Marketing officer of Lazada Philippines in 2015 after that he lead Indonesia division in 2016 till he became the co-CEO of Lazada Indonesia in 2018.

Today, we will be talking about Florian's journey being the CEO of Lazada and also how he built a big brand (Stilts Sudios and Grun) in such a short amount of time.  


This Episode is brought to you by 5x.

As a business owner, I'm sure you know how important data layer is. It allows you to make data driven decisions and also get insights on all aspects of your business.  In practice it requires signing up with different vendors, paying for custom integrations, checking multiple dashboards. 5x solves all of that. Think of it as Apple Store for Data Vendors meeting SquareSpace for in-depth analytics. They Save you time, money and workforce.

If you want to get 20% off your first year with them, go to, schedule a demo and mention 10 million journey podcast.


Connect with Florian:


Want to sit down with Anatoly 1 on 1?

Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here:




Product Development:

Helim10 - I use it for Product Research, Keyword tracking and Listing Optimization .

SPECIAL DEAL: Get 50% your first month or 10% every month:

Pickfu - I use it for split testing all of my products and for validation ideas .

SPECIAL DEAL: First split test 50% 0ff



Trademark Angels - For all my trademarking needs.

SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.


Fiverr - I hire my 3dMockup person and images label designer here on Fiverr -

Upwork - I hire people long term on Upwork - - for creating SOP’s, I record everything on Loom and give to my VA’s - to track historical data such as prices


ANATOLY’s 3 Favorite Business Books:

DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs -

4 hours work week by Tim Ferriss - This book changed my life and made me become an entrepreneur -

The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling -


DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float


Have questions? Go to


Follow us on:

Instagram: @10millionjourney

Twitter: @10miljourney